With over 14 years in market research and customer experience across public, private, and NGO sectors, I bring both analytical rigour and human understanding to every project.
I started my career interviewing thousands of users, analysing behaviour, and resolving difficult cases long before "CX" became a buzzword. Over time, I evolved into Customer Insights leadership, UX/CX research, and strategic market intelligence.
My core remains the same: talking to people, understanding patterns, solving real problems, and translating user pain into clear product improvements.
At AUTODOC, I led a team of CX and UX researchers serving 4.2 million customers across 27 countries. At MM Group, I provided market intelligence to C-level stakeholders across Europe's largest carton board manufacturer. As an independent consultant, I've delivered research projects for clients ranging from startups to government agencies.
With my diverse research background and proven ability to translate insights into strategy, I am eager to help you elevate your strategy to drive growth and deepen consumer understanding.
MM Group
Europe's leader in carton board products. Supported C-suite, Innovation, Marketing, and Corporate Development with strategic market insights.
AUTODOC AG
Europe's largest online car parts retailer with 4.2M customers across 27 countries.
Oleksa Insights
Providing end-to-end research solutions for international clients.
SALAR International (U-LEAD with Europe)
EU-funded decentralisation reform supporting local governance across Ukraine.
My hobbies reflect my diverse interests and my passion for exploration. I am fascinated by social network analysis, anthropology and the complexities of human behavior, which I enjoy exploring in my free time.
Staying physically active is important to me, and I enjoy playing tennis, swimming, and practicing Latin dance, which allows me to express myself creatively. I love music festivals, travel, and long road journeys as symbols of freedom and discovery.
I care deeply about sustainability, gender equality, and equal access to opportunities for all. Through my travels and exploration, I seek to broaden my horizons and gain a deeper understanding of the world around me, while also contributing to a better future.