I help organisations understand people and design better experiences through research, strategy, and empathy.
With over 14 years in market research and customer experience across public, private, and NGO sectors, I bring both analytical rigour and human understanding to every project.
The 8 Stages of How I Turn Your Challenge into Insights for You
A transparent, step-by-step process that applies to every project. It begins with curiosity and uncertainty, and ends with clarity and confidence. Here’s how I make that journey with you.
Why You Should Start with Research?
Every meaningful change — in business, policy, or everyday services — starts with listening.
Research is not just a phase in the process; it’s the foundation that gives direction and confidence to every next step.
The world’s most forward-thinking companies invest in research before they launch, redesign, or reposition. They don’t rely on assumptions — they rely on evidence. Whether it’s improving an online journey or rethinking a public service, decisions built on real data and human insights always lead to better outcomes.
Even governments do it.
In the UK, local authorities ask citizens about everything — from how they cross the street to how safe they feel in their neighbourhood — before making even the smallest urban changes. Because listening works.
When we understand what people need, expect, and feel, we design services and products that actually serve them.
Your customers, users, or voters — they are the ones who define your success, your relevance, and your impact.
Research helps you hear them clearly.
That’s where I come in — to help you turn what people say, think, and feel into evidence you can act on.
Explore My Work
If you’re curious about what I do, explore my work.
- See how customer research and design thinking created measurable change.
About Me
If you’re curious about why I do it, learn more about me.
- A sociologist by training, a researcher by heart — shaping change through understanding people.
My Areas of Expertise
Where research, experience design, and strategy come together to create meaningful change.
Social Network Analysis (SNA)
Customer Experience (CX)
Ad Testing
Qualitative Research
Quantitative Research
Market Research
Take a hike through your ideas — I’ll help you map the way
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Find Insights with Oleksandra
INSIGHTS ANYWHERE
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